Thursday, 4 October 2012

Digipak Analysis 4 - Nicki Minaj - Pink Friday


The cover for ‘Pink Friday’ by Nicki Minaj features the reoccurring motif we have become familiar with of this artist. Audiences are able to relate certain, colours, symbols and trends to a certain artist. For example, Nicki Minaj is dressed in a very extravagant costume as she is renowned for her unusual and risqué attire. It also reflects her eccentric personality.
Nicki Minaj’s body on the image is perfection and almost doll-like. This is reflective of Laura Mulvey’s theory of male gaze and that using a female’s attractiveness helps to draw in a more demographic audience.
Also, the colour pink is used predominantly throughout this digipak which links with the album’s title ‘Pink Friday’. Pink is also a popular colour Minaj tends to wear in videos and at appearances. Nicki Minaj is a hip-hop artist and almost all of her songs include her both rapping and singing. This genre of music tends to be dominated by males more than females and so I think the perhaps overuse of the colour pink on the album cover is to emphasise the fact she is a female artist.
The word ‘Pink’ is in pink to match the obvious connotations of the work and the actual font of the word is more handwritten and girly to further reiterate that this is a hip-hop album produced by a female artist.



The back of the album cover uses the same colour scheme as the cover to be in keeping with the house style of this digipak. The main image is of Minaj again wearing the same clothing as on the front cover but just in a different pose.
The track listing is in simple white font; this keeps the focus on Nicki Minaj.
Again, the exaggerated use of the colour pink is very feminine and innocent emphasising that this hip-hop album is produced by a female artist. 



1 comment:

  1. You have conducted extensive research into these texts and have uncovered a great deal of meaning from them. What you could do with now is to draw together some conclusions, conventions, expectations etc from your findings.

    ReplyDelete